Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka
| dc.contributor.author | Senanayake, S.G.N.C. | |
| dc.date.accessioned | 2024-11-20T07:30:59Z | |
| dc.date.available | 2024-11-20T07:30:59Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The digital era has significantly reshaped the role of university libraries, transforming them into essential digital platforms that support academic research and learning. The library website is crucial as it serves as a central hub for accessing resources, services, and information, enhancing the library’s accessibility and supporting the academic community’s needs. This study examines the effectiveness of a state university library website in Sri Lanka, employing Google Analytics to track … | en_US |
| dc.description.provenance | Submitted by Librarian University of Colombo (librarian@lib.cmb.ac.lk) on 2024-11-20T07:30:20Z No. of bitstreams: 1 597 - Chinthaka.pdf: 178665 bytes, checksum: 3b2d6dc4d4954a1748aa13474d69db15 (MD5) | en |
| dc.description.provenance | Approved for entry into archive by Librarian University of Colombo (librarian@lib.cmb.ac.lk) on 2024-11-20T07:30:59Z (GMT) No. of bitstreams: 1 597 - Chinthaka.pdf: 178665 bytes, checksum: 3b2d6dc4d4954a1748aa13474d69db15 (MD5) | en |
| dc.description.provenance | Made available in DSpace on 2024-11-20T07:30:59Z (GMT). No. of bitstreams: 1 597 - Chinthaka.pdf: 178665 bytes, checksum: 3b2d6dc4d4954a1748aa13474d69db15 (MD5) Previous issue date: 2024 | en |
| dc.identifier.citation | Senanayake, S.G.N.C. (2024). Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka. Proceedings: University of Colombo Annual Research Symposium 2024, p.597. | en_US |
| dc.identifier.uri | http://archive.cmb.ac.lk/handle/70130/7392 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Colombo | en_US |
| dc.subject | Google Analytics | en_US |
| dc.subject | University Library Websites | en_US |
| dc.subject | User Engagement | en_US |
| dc.title | Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka | en_US |
| dc.type | Article | en_US |