Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka

Abstract

The digital era has significantly reshaped the role of university libraries, transforming them into essential digital platforms that support academic research and learning. The library website is crucial as it serves as a central hub for accessing resources, services, and information, enhancing the library’s accessibility and supporting the academic community’s needs. This study examines the effectiveness of a state university library website in Sri Lanka, employing Google Analytics to track …