Influence of service quality on viewer satisfaction level of the Sri Lankan Premier League tournament.

Abstract

Most significantly the management of the sports merchandise has continued to progress and has been nurtured highly by the universal television exposure and supplementary media content, which shape the attraction and celebration of the sport in all corners of the world. When consider these cricket tournament oligopolies in our region, especially in our domestic cricket, in India and even in Bangladesh, many sports entrepreneurs are looking to have more tournaments in their country to make money for them. Hence, many businessmen have built tournaments of a very large scale as well as helped to improve their own program in the process. And for them the next biggest task is to attract enough top draws to fill stadium seats, land lucrative TV contracts and sponsors. Therefore tournaments compete for top-billed stars not only with other tournaments but also with such regular international showcases like ICC Cricket World Cup and Test Cricket tournaments.