Empowering minds: Unveiling determinants of breast cancer information dissemination among non-medical undergraduates in Sri Lanka

Abstract

Introduction: Breast cancer is a significant global public health concern, and Sri Lanka is no exception. This research employs a survey to identify the critical factors shaping breast cancer information dissemination among non-medical female undergraduates in Sri Lanka. A comprehensive literature review preceded the study, highlighting gaps in understanding information dissemination dynamics within this demographic. Method: Randomly selected 455 non-medical female undergraduates from five state universities in Sri Lanka were used as the sample. A validated questionnaire was used to collect data. Analysis: A principal component analysis was done to identify the components and factors that affect successful information dissemination within the studied context. Results: The research assesses students' cognitive, attitudinal, and behavioral dimensions concerning breast cancer prevention and early detection, identifying three influencing factors: the Nature of the information, the Inductive effect and/or Motivation of information, and the Fusion of knowledge. Conclusion: Effective dissemination requires customised, transparent, credible content utilising visual aids, timely delivery, and a culturally inclusive, empathetic tone. Initial findings emphasise the imperative for targeted educational interventions to enhance breast cancer awareness among non-medical undergraduates. The insights from this study aim to cultivate a more enlightened and active undergraduate populace, fortifying the collective societal effort to mitigate breast cancer's impact in Sri Lanka.