Social Media Campaigns for the Development of Sri Lanka after the Ditwah Cyclone

Abstract

The Ditwah Cyclone had created severe social, economic, and infrastructure damage to the people of Sri Lanka, mostly targeting vulnerable coastal and rural areas. During the post-cyclone situation, appropriate communication is required for reconstruction and sustainable development activities to take place successfully. This article discusses the application of social media campaigns to facilitate development activities in the cyclone-hit nation of Sri Lanka during and after the Ditwah Cyclone. It also emphasizes how social media platforms have been used for disaster management activities as well as promoting sustainable development activities through appropriate social media marketing strategies based on disaster communication and social media theory.