Factors Determining the Re-Visit of Tourist of Hotels: Evidence from International Hotel Chain in Sri Lanka

Abstract

Many countries have chosen tourism as a tool for economic development. Similarly, as a developing country Sri Lanka has also given much attention for tourism Industry. In that sense, there are many individual hoteliers in the country has shown much interest to affiliate with international hotel chain to expand the market visibility for the success of the hotel. The main objective of this study is to analyze the impact of tourists staying at international hotel chains on tourism demand in Sri Lanka. Further to that, it is expected to examine the behavioral impact of foreign tourists who staying at international hotel chains on the tourism demand in Sri Lanka as a spillover impact more specifically non-international hotel chain. At the movement there are 20 hotels which consist around 4,000 hotel rooms in Sri Lanka are managed by 16 International hotel chains which have penetrated tourism market. It is approximately 10% of total number of hotel rooms available in the country in different hotel categories in classified and non-classified tourist accommodation establishments. Further, 10 hotels are under construction and expected to be commenced operation under eight international hotel chains in near future. Purpose of data analysis through these two major statistical tools and other supportive tools, the Statistical Software for Social Sciences (SPSS) and mean ratio analysis were used to find the answer for tourism demand and revisit intention. According to the study findings, it is noticed that most of the tourist who are staying at the hotel chains are over 40 years of age or tourists who travel with families. In the regression analysis models prove that there is a positive significant relationship between the tourist demand and international hotel chain practices and tourist revisit and the international hotel chain practices.