Use and challenges of technological convergence in television media content creation, specifically for Sri Lanka

Abstract

This research examines the use and challenges of technological convergence in television media content creation in Sri Lanka. The central question of this research is: What are the primary challenges and benefits associated with technological convergence in television media content creation in Sri Lanka? The primary objective of this research is to investigate the application of convergence technologies in Sri Lankan television production, particularly in the news and entertainment genres. Utilizing case studies at leading broadcasters, in-depth interviews with producers and technical staff, and self-observation within production environments, the research uncovers both the creative potential and challenges of convergence. Findings reveal the emerging application of multimedia storytelling—utilizing 3D effects, infographics, and live social media feeds, yet constrained. Findings indicate that while convergence technologies have significant creative potential, their implementation often falls short due to infrastructural limitations, a skills gap, and financial constraints. This paper concludes with recommendations for enhancing the convergence ecosystem within Sri Lankan television.