University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey

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dc.contributor.authorJohoran, S. Shabnam
dc.contributor.authorSomaratna, Sajeewanie D.
dc.date.accessioned2023-09-15T03:48:17Z
dc.date.available2023-09-15T03:48:17Z
dc.date.issued2023
dc.description.abstractIn this Google era, Sri Lankan university librarians are in need to consider a way of “selling” their services to attract new users and retain existing ones. Bridging the gap between the users and the available information resources and services would require a positive perception and attitude of librarians. In this regard, the perception and attitude of Sri Lankan university librarians may influence the marketing of library services. The objective of this study was drawn to analyze the perception and ...en_US
dc.description.provenanceSubmitted by Shabnam Johoran (shabnam@lib.cmb.ac.lk) on 2023-09-04T04:38:31Z No. of bitstreams: 1 SLLR 2023 37(2).pdf: 1296508 bytes, checksum: 3b67616d7db92a4d73a77c17b2d41c74 (MD5)en
dc.description.provenanceApproved for entry into archive by Kalpana Manatunga (librarian@lib.cmb.ac.lk) on 2023-09-15T03:48:17Z (GMT) No. of bitstreams: 1 SLLR 2023 37(2).pdf: 1296508 bytes, checksum: 3b67616d7db92a4d73a77c17b2d41c74 (MD5)en
dc.description.provenanceMade available in DSpace on 2023-09-15T03:48:17Z (GMT). No. of bitstreams: 1 SLLR 2023 37(2).pdf: 1296508 bytes, checksum: 3b67616d7db92a4d73a77c17b2d41c74 (MD5) Previous issue date: 2023en
dc.identifier.citationNishath, S.S. and Somaratna, H.M.D.S.D. (2023). University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey. Sri Lanka Library Review, 37(2), p.1-15.DOI: https://doi.org/10.4038/sllr.v37i2.61en_US
dc.identifier.urihttp://archive.cmb.ac.lk/handle/70130/7207
dc.language.isoenen_US
dc.publisherSri Lanka Library Associationen_US
dc.subjectUniversity Librariesen_US
dc.subjectUniversity librariansen_US
dc.subjectLibrary marketingen_US
dc.subjectPerceptionen_US
dc.subjectAttitudeen_US
dc.titleUniversity Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Surveyen_US
dc.typeArticleen_US

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