Identification of Information Needs of Local Herbal Industry Using Critical Success Factors Approach

Abstract

Aim of this study was to identify information needs of local herbal industry through identifying CSFs pertaining to the local herbal industry. This was a qualitative study. Semi-structured interviews were carried out with the industrialists selected on the purposeful sampling method. Three local herbal manufacturing institutions were selected and from each institution a manager from general management, production / research and development and marketing were selected as the data collection must traverse entire organization and altogether nine interviews were held. After refining the data collected from the interviews, raw data statements were identified and they were converted to Activity statements. The identification and creation of the activity statements takes the raw data and transformed them into manageable statements ...