Impact of tourist satisfaction on their revisit’s: reference to wellness tourism in Sri Lanka.

Abstract

The concept wellness as a lifestyle has been the topic of substantive investigation, but most of this research has focused on incorporating the harmony between functions of body, mind and spirit. But the question remains: how tourist satisfaction affects decisions on their revisits in the wellness tourism industry. In this context, this study attempts to empirically investigate and further to establish a link between them. A starting point for the definition of wellness tourist service quality comes from Parasuraman, Zeithaml e Berry (1985) through the SERVQUAL scale with five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. The findings of current study suggest that majority of male travel to Sri Lanka for wellness tourism are adults. Moreover, an appreciable amount of the respondents had completed secondary education and monthly income lies between US$ 1500-2000 while their per day expenditure lies between US$100-150. To put this in context, we find that the majority of participants in our study have gathered information about the destination through internet and many respodents have visted without their children. The frequency of the respondents’ visits to the destination lies between 5-10 times for four to six weeks for their medical treatments. However, the results of the survey imply that the majority of people visit to Sri Lanka more than one time while the respondents are well satisfied with the wellness tourism services in Sri Lanka. Overall, the current study finds that the tourist satisfaction has significant direct positive and influence on their intention to revisit wellness destination. The consistency and significance of the regression results implies that there is a plausible relationship between satisfaction and the revisit wellness destination. Correlation between satisfaction and the revisit is also greater than 0.5 which further supports the existence of significant relationship between satisfaction and revisit to wellness destination while there is a significant impact on revisit by satisfaction.