Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka

Senanayake, S.G.N.C.

dc.contributor.author	Senanayake, S.G.N.C.
dc.date.accessioned	2024-11-20T07:30:59Z
dc.date.available	2024-11-20T07:30:59Z
dc.date.issued	2024
dc.identifier.citation	Senanayake, S.G.N.C. (2024). Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka. Proceedings: University of Colombo Annual Research Symposium 2024, p.597.	en_US
dc.identifier.uri	http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7392
dc.description.abstract	The digital era has significantly reshaped the role of university libraries, transforming them into essential digital platforms that support academic research and learning. The library website is crucial as it serves as a central hub for accessing resources, services, and information, enhancing the library’s accessibility and supporting the academic community’s needs. This study examines the effectiveness of a state university library website in Sri Lanka, employing Google Analytics to track …	en_US
dc.language.iso	en	en_US
dc.publisher	University of Colombo	en_US
dc.subject	Google Analytics	en_US
dc.subject	University Library Websites	en_US
dc.subject	User Engagement	en_US
dc.title	Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka	en_US
dc.type	Article	en_US