University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey

Johoran, S. Shabnam; Somaratna, Sajeewanie D.

dc.contributor.author	Johoran, S. Shabnam
dc.contributor.author	Somaratna, Sajeewanie D.
dc.date.accessioned	2023-09-15T03:48:17Z
dc.date.available	2023-09-15T03:48:17Z
dc.date.issued	2023
dc.identifier.citation	Nishath, S.S. and Somaratna, H.M.D.S.D. (2023). University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey. Sri Lanka Library Review, 37(2), p.1-15.DOI: https://doi.org/10.4038/sllr.v37i2.61	en_US
dc.identifier.uri	http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207
dc.description.abstract	In this Google era, Sri Lankan university librarians are in need to consider a way of “selling” their services to attract new users and retain existing ones. Bridging the gap between the users and the available information resources and services would require a positive perception and attitude of librarians. In this regard, the perception and attitude of Sri Lankan university librarians may influence the marketing of library services. The objective of this study was drawn to analyze the perception and ...	en_US
dc.language.iso	en	en_US
dc.publisher	Sri Lanka Library Association	en_US
dc.subject	University Libraries	en_US
dc.subject	University librarians	en_US
dc.subject	Library marketing	en_US
dc.subject	Perception	en_US
dc.subject	Attitude	en_US
dc.title	University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey	en_US
dc.type	Article	en_US