Abstract:
In this Google era, Sri Lankan university librarians are in need to consider a
way of “selling” their services to attract new users and retain existing ones.
Bridging the gap between the users and the available information resources
and services would require a positive perception and attitude of librarians. In
this regard, the perception and attitude of Sri Lankan university librarians
may influence the marketing of library services. The objective of this study was drawn to analyze the perception and ...
