මාධ්‍ය පර්යේෂණ

Abstract

Abstract "Media Research" is an invaluable guide encompassing eight comprehensive chapters across 316 pages, offering a holistic exploration of the intricacies within media research. This book serves as a foundational resource for both novice and experienced scholars, offering insights into the realms of media studies, research methodologies, and scholarly inquiry. The journey commences with a thorough introduction in the first chapter, setting the stage for an in-depth examination of media research's multifaceted dimensions. The second chapter intricately navigates the scientific method's intersection with media research, elucidating its pivotal role in establishing a rigorous framework for investigation. Delving further, the book delves into essential topics including research sources, literature review methodologies, and the discernment of variables that shape media phenomena. A focal point of the book is the elucidation of measurement techniques and data analysis methodologies, illuminating the paths through which raw data transforms into valuable insights. Building upon this foundation, the book explores diverse data collection techniques, empowering researchers to make informed choices tailored to their unique inquiries. Qualitative research is a cornerstone of the book's contents, as it unearths the significance of qualitative approaches in unraveling the intricate narratives woven within media landscapes. The exploration delves into qualitative sampling techniques, equipping readers with the tools to meticulously navigate this dynamic research realm.