Abstract:
The paper discusses the financial issues of the library schools residing in the
public universities especially in the South Asian region. It specifies the particular issues
faced by the library schools because of their small size, high proportion of women as
staff and students, lack of research and their tendency to relate more to the professional world than the academic world. It provides a detailed SWOT analysis of the National
Institute of Library and Information Sciences (NILIS). It also describes the Ansoff Matrix, which is a commonly used tool by the business organisations to develop market–product
strategies. The paper analyses the education programmes commenced by the NILIS
during 2003-2005 in the light of marketing-product strategy. It discusses the success
of the endeavour using the Boston Matrix, which is a tool used to measure the success
of the market–product strategy. The paper also highlights some threats posed by the
environment, which hinder the successful implementation of the programmes and
concludes that an authority to manage financial matters and qualified staff with a sound
knowledge of financial regulations is essential for the success of the
market–product strategie
