Abstract:
Technological innovation has been providing a strong driving force for journalism and
communication industry ranging from printing, broadcasting, television, and film technology
to internet information technology. Similarly, the new information computing technology
represented by artificial intelligence is causing profound changes in in this field. From the
perspective of affordance created by James Jerome Gibson (1977), this paper expounds the
rationality and operability of artificial intelligence technology applied in journalism and
communication industry. It also explores the current situation of the application of artificial
intelligence in the flow of news and communication in Mainland China, and holds the view
that the new information computing technology represented by artificial intelligence is
promoting the formation of the intelligent communication ecological chain. In the future,
the boundary of journalism and communication industry will be further blurred, and agents
in the industrial chain will be more diversified and complex.
