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The Role of Celebrity Endorsements in Intensifying Parent-child Conflicts: A Sri Lankan Study
Anpumainthan, T.
;
Wijetunga, D.
(
Faculty of of Management and Finance, University of Colombo
,
2017
)
Trust as a Mediator of the Relationship between Perceived Online Deception and Online Purchase Intention
Sathasivam, A.
;
Wijetunga, D.
(
Faculty of of Management and Finance, University of Colombo
,
2017
)
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Author
Wijetunga, D. (2)
Anpumainthan, T. (1)
Sathasivam, A. (1)
Subject
Celebrity endorsements, Parent-child conflicts, Advertising, Young consumers (1)
Deceptive practices, Online marketing, Trust, Purchase intentions (1)
... View More
Date Issued
2017 (2)