Influence of service quality on viewer satisfaction level of the Sri Lankan Premier League tournament.

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dc.contributor.author Wijewardene, U.P.
dc.date.accessioned 2016-01-06T04:26:42Z
dc.date.available 2016-01-06T04:26:42Z
dc.date.issued 2015
dc.identifier.citation Annual Research Symposium, University of Colombo, October, 2015 en_US
dc.identifier.uri http://archive.cmb.ac.lk:8080/xmlui/handle/70130/4220
dc.description.abstract Most significantly the management of the sports merchandise has continued to progress and has been nurtured highly by the universal television exposure and supplementary media content, which shape the attraction and celebration of the sport in all corners of the world. When consider these cricket tournament oligopolies in our region, especially in our domestic cricket, in India and even in Bangladesh, many sports entrepreneurs are looking to have more tournaments in their country to make money for them. Hence, many businessmen have built tournaments of a very large scale as well as helped to improve their own program in the process. And for them the next biggest task is to attract enough top draws to fill stadium seats, land lucrative TV contracts and sponsors. Therefore tournaments compete for top-billed stars not only with other tournaments but also with such regular international showcases like ICC Cricket World Cup and Test Cricket tournaments. en_US
dc.language.iso en en_US
dc.publisher University of Colombo en_US
dc.subject Influence of service quality on viewer satisfaction level of the Sri Lankan Premier League tournament. en_US
dc.title Influence of service quality on viewer satisfaction level of the Sri Lankan Premier League tournament. en_US
dc.type Research abstract en_US


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