Most discussions on the digital divide have predominantly focused on social disparities in the accessibility of information and communication technologies (ICT) including the mobile telephone, and the proposed solutions ...

Postmodernists argue consumption has become the prime determinant of the self-identity of Western consumers. Still Sri Lankan consumers appear to adhere to the traditional cultural values along with the Western consumption ...

The importance of customer loyalty for business success has been well documented in marketing literature. While satisfaction was considered for a long time as the key to customer retention, this assumption has been ...

Most discussions on the digital divide have predominantly focused on social disparities in the accessibility of information and communication technologies (ICT) including the mobile telephone, and the proposed solutions ...

Postmodernists argue consumption has become the prime determinant of the self-identity of Western consumers. Still Sri Lankan consumers appear to adhere to the traditional cultural values along with the Western consumption ...

The importance of customer loyalty for business success has been well documented in marketing literature. While satisfaction was considered for a long time as the key to customer retention, this assumption has been ...

It is the role of the marketers to add value to the customers by identifying and fulfilling the needs and expectations of their customers. This process is known as market orientation. Meanwhile awareness of the social ...

Unemployment rates have shown declining trend since 1990, but remain very high among educated youth. Unemployment rate declined from 15.9 percent 1990 to 5.2 percent in 20081. The age groups, that worst affected, are the ...

People select products, brands and groups of people to express themselves and enhance themselves. A brand is perceived as attractive when it is helpful to a person to express himself or herself. Previous researches have ...

This conceptual paper addresses the value-action gap in green consumer behavior which implies that preference for green products does not always lead to actual purchase behavior. Based on rigorous analysis and synthesis ...