As the importance of the concept of customer loyalty increases, organizations are investing more towards loyalty programs for retaining their existing customers as well as attracting new customers. This study analyzes the ...

Scholars have paid close attention to developing several theories for internationalisation of small and medium-sized enterprises. These theories explain the firm strategic directions and the gradual process of international ...

Scholars have paid close attention to developing several theories and models for the internationalization of small and medium-sized enterprises. These theories and models explain the firm strategic directions and gradual ...