University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey

Please use this identifier to cite or link to this item: http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207

Full metadata record

DC Field	Value	Language
dc.contributor.author	Johoran, S. Shabnam	-
dc.contributor.author	Somaratna, Sajeewanie D.	-
dc.date.accessioned	2023-09-15T03:48:17Z	-
dc.date.available	2023-09-15T03:48:17Z	-
dc.date.issued	2023	-
dc.identifier.citation	Nishath, S.S. and Somaratna, H.M.D.S.D. (2023). University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey. Sri Lanka Library Review, 37(2), p.1-15.DOI: https://doi.org/10.4038/sllr.v37i2.61	en_US
dc.identifier.uri	http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207	-
dc.description.abstract	In this Google era, Sri Lankan university librarians are in need to consider a way of “selling” their services to attract new users and retain existing ones. Bridging the gap between the users and the available information resources and services would require a positive perception and attitude of librarians. In this regard, the perception and attitude of Sri Lankan university librarians may influence the marketing of library services. The objective of this study was drawn to analyze the perception and ...	en_US
dc.language.iso	en	en_US
dc.publisher	Sri Lanka Library Association	en_US
dc.subject	University Libraries	en_US
dc.subject	University librarians	en_US
dc.subject	Library marketing	en_US
dc.subject	Perception	en_US
dc.subject	Attitude	en_US
dc.title	University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey	en_US
dc.type	Article	en_US
Appears in Collections:	The Library

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SLLR 2023 37(2).pdf		1.27 MB	Adobe PDF	View/Open

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