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http://archive.cmb.ac.lk:8080/xmlui/handle/70130/4079
Title: | Financial Sustenance of South Asian Library Schools: A Case Study of National Institute of Library and Information Sciences of Sri Lanka in Retrospect |
Authors: | Wijetunge, Pradeepa |
Issue Date: | 2007 |
Citation: | DESIDOC Bulletin of Information Technology, Vol. 27, No. 2, March 2007, pp. 27-36 |
Abstract: | ThepaperdiscussesthefinancialissuesofthelibraryschoolsresidinginthepublicuniversitiesespeciallyintheSouthAsianregion.Itspecifiestheparticularissuesfacedbythelibraryschoolsbecauseoftheirsmallsize,highproportionofwomenasstaffandstudents,lackofresearchandtheirtendencytorelatemoretotheprofessionalworldthantheacademicworld.ItprovidesadetailedSWOTanalysisoftheNationalInstituteofLibraryandInformationSciences(NILIS).ItalsodescribestheAnsoffMatrix,which is a commonly used tool by the business organisations to develop market–productstrategies.ThepaperanalysestheeducationprogrammescommencedbytheNILISduring2003-2005inthelightofmarketing-productstrategy.ItdiscussesthesuccessoftheendeavourusingtheBostonMatrix,whichisatoolusedtomeasurethesuccessofthemarket–productstrategy.Thepaperalsohighlightssomethreatsposedbytheenvironment,whichhinderthesuccessfulimplementationoftheprogrammesandconcludesthatanauthoritytomanagefinancialmattersandqualifiedstaffwithasoundknowledgeoffinancialregulationsisessentialforthesuccessofthemarket–product strategies. |
URI: | http://archive.cmb.ac.lk:8080/xmlui/handle/70130/4079 |
Appears in Collections: | The Library |
Files in This Item:
File | Description | Size | Format | |
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130-320-1-PB.pdf | 138.41 kB | Adobe PDF | View/Open |
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