Collection's Items (Sorted by Submit Date in Descending order): 1 to 14 of 14
| Issue Date | Title | Author(s) |
| 2012 | The Digital Divide Objectified in the Artefact: Use of the Mobile Telephone by Rural Youth in Sri Lanka | Wijetunga, Dinuka |
| 2008 | Dynamics of Value Incongruence in Market Orientation and Turnover Intention in the Fixed Line Telecommunication Industry of Sri Lanka | Perera, Stanley; Wijetunga, Dinuka; Jayakody, J.A.S.K. |
| 2008 | Construction of Self through Consumption by Young Sri Lankans: Extension of Cultural Self vs. Construction of Postmodern Self | Hewawasam, Buddhika; Wijetunga, Dinuka; ayakody, J.A.S.K.J. |
| 2005 | The Impact of Cultural Values on the Effectiveness of Television Commercials with Female Sexual Appeal: A Study of Sri Lanka | Nilaweera, Upul; Wijetunga, Dinuka |
| 2003 | Dynamics of Service Quality, Customer Satisfaction and Loyalty: A Study of the Retail Banking Industry of Sri Lanka | Fernando, Mayuri A.; Wijetunga, Dinuka |
| 2012 | Customer Satisfaction in Sri Lankan Retail Banking: Importance of Service Quality | Wijetunga, Dinuka; Goonatillake, Ranjani |
| 2010 | Relationship between Market Orientation and Corporate Social Responsibility with special reference to Sri Lankan Financial Sector | Pirithiviraj, J.C.D.; Kajendra, K. |
| 2012 | EFFECTIVENESS OF LOYALTY CARDS TO BUILD THE STORE LOYALTY | Pieris, Dhanuka; Udunuwara, Maduka |
| 2012 | TOWARDS CUSTOMER ORIENTED HIGHER EDUCATION: IMPROVING QUALITY AND RELEVANCE OF UNDERGRADUATE EDUCATION IN SRI LANKA | Randiwela, Pradeep |
| 2011 | The Effect Of External Cues On Mobile Phone Purchases In Sri Lanka | Ahsan, Fazeela Jameel; Ali, Shiromy |
| 2011 | Self-Expressive Value And Product Purchase: Which Self Really Dominate? | Karunasena, V.G.G.G.; Jayasinghe, J.A.S.C. |
| 2011 | The Impact Of Sri Lankan Buy National Campaign To The Attitude Toward Country Of Origin | Francke, A.P.K; Jayasinghe, J.A.S.C. |
| 2011 | Does Customer Identity Bridge The Gap Between Company’s Green Market Orientation And Customer Perceived Value Proposition? | Samarasinghe, G.D.; Ahsan, Fazeela Jameel |
| 2011 | The Impact Of Relationship Marketing Orientation And Market Orientation On Customer Loyalty In The Sri Lankan Banking Sector: A Dyadic Explorartion | Wijekoon, W.M.A.K; Dharmadasa, M.P.P |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 14 of 14
