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Collection's Items (Sorted by Submit Date in Descending order): 1 to 14 of 14
Issue DateTitleAuthor(s)
2012The Digital Divide Objectified in the Artefact: Use of the Mobile Telephone by Rural Youth in Sri LankaWijetunga, Dinuka
2005Dynamics of Value Incongruence in Market Orientation and Turnover Intention in the Fixed Line Telecommunication Industry of Sri LankaPerera, Stanley; Wijetunga, Dinuka; Jayakody, J.A.S.K.
2008Construction of Self through Consumption by Young Sri Lankans: Extension of Cultural Self vs. Construction of Postmodern SelfHewawasam, Buddhika; Wijetunga, Dinuka; ayakody, J.A.S.K.J.
2005The Impact of Cultural Values on the Effectiveness of Television Commercials with Female Sexual Appeal: A Study of Sri LankaNilaweera, Upul; Wijetunga, Dinuka
2003Dynamics of Service Quality, Customer Satisfaction and Loyalty: A Study of the Retail Banking Industry of Sri LankaFernando, Mayuri A.; Wijetunga, Dinuka
2012Customer Satisfaction in Sri Lankan Retail Banking: Importance of Service QualityWijetunga, Dinuka; Goonatillake, Ranjani
2010Relationship between Market Orientation and Corporate Social Responsibility with special reference to Sri Lankan Financial SectorPirithiviraj, J.C.D.; Kajendra, K.
2012EFFECTIVENESS OF LOYALTY CARDS TO BUILD THE STORE LOYALTYPieris, Dhanuka; Udunuwara, Maduka
2012TOWARDS CUSTOMER ORIENTED HIGHER EDUCATION: IMPROVING QUALITY AND RELEVANCE OF UNDERGRADUATE EDUCATION IN SRI LANKARandiwela, Pradeep
2011The Effect Of External Cues On Mobile Phone Purchases In Sri LankaAhsan, Fazeela Jameel; Ali, Shiromy
2011Self-Expressive Value And Product Purchase: Which Self Really Dominate?Karunasena, V.G.G.G.; Jayasinghe, J.A.S.C.
2011The Impact Of Sri Lankan Buy National Campaign To The Attitude Toward Country Of OriginFrancke, A.P.K; Jayasinghe, J.A.S.C.
2011Does Customer Identity Bridge The Gap Between Company’s Green Market Orientation And Customer Perceived Value Proposition?Samarasinghe, G.D.; Ahsan, Fazeela Jameel
2011The Impact Of Relationship Marketing Orientation And Market Orientation On Customer Loyalty In The Sri Lankan Banking Sector: A Dyadic ExplorartionWijekoon, W.M.A.K; Dharmadasa, M.P.P
Collection's Items (Sorted by Submit Date in Descending order): 1 to 14 of 14