Browsing by Subject Brand equity, word of mouth, Arugum Bay, Brand image, Brand salience
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | ROLE OF WORD-OF-MOUTH WITHIN THE CBBE COMPONENTS AND BRAND LOYALTY OF ARUGUM BAY AS TOURIST DESTINATION: A STUDY AMONG LOCAL TOURISTS | Hilal, Mohamed Ismail Mujahid |