University of Colombo e-Repository
UCER (University of Colombo Electronic repository) is a collection of scientific research publications by researchers at the University of Colombo, Sri Lanka. This e-Repository serves to manage, preserve and make available the academic works of the faculty, postgraduate students, and research groups. The collection includes faculty publications, masters and doctoral theses. This repository is updated regularly, and new works are added to collections on a continuous basis
This research study focuses on the application of marketing mix elements mainly Product, Price, Place and Promotion to improve user satisfaction of a library. Libraries need to adopt marketing mix strategies in order to retain existing users and to attract more users to the li...
At present most of the Government University libraries under the University Grants Commission are prepared to shift for the next paradigm but still they face the challenge of attracting library users. At present, most of these libraries use Modern Information Technology based services...
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